project Overview
Digital transformation
SeaWorld | 2022

The mission

As Head of UX at SeaWorld Parks & Entertainment, I led the design of 7 brand new mobile apps, and a complete redesign of the web & e-commerce experience for 12 theme parks across the nation.

Website redesign

SeaWorld owns 12 parks across the nation. Each one has its own website, with content teams building unique content every day.

I made this video to present the project to our board of directors and companywide in March, 2022.

Mobile apps

In record time, we built a set of native, white-label apps for iOS & Android that would support seven individual brands across twelve parks.
4.9
blended average app rating
across the Apple and Google app stores
Home
Up top