Logo & Brand

Random assortment of logo work I've done for friends and clients


 
 

Case Study: Mobiarch, a software architecture group.

Logo process

1. Brief:  

I start with a client meeting to understand their business, team, projects, goals and vision.

2. Research

Web content research of the company, its competitors, and collecting design that could inspire the brand's look and feel.

3. Sketching

A focused sprint of idea generation, word cloud, and sketching.

4. Conceptualization

Digitally illustrate some of the more interesting concepts from the sketching phase.

5. Client meet and delivery

We meet and talk through the designs, brand, market and digital strategy. If we need to rev, we will. In the end we should both be happy.

"I was trying to create a design that represented the group's core value:  ' foundational, strong, graceful, simple, and solid." 
A focused sprint of idea generation and sketching.

A focused sprint of idea generation and sketching.

Sticker Sheet:   designing  some of the sketches digitally  to tease out the better ideas.

Sticker Sheet:   designing  some of the sketches digitally  to tease out the better ideas.