I start with a client meeting to understand their business, team, projects, goals and vision.
Web content research of the company, its competitors, and collecting design that could inspire the brand's look and feel.
A focused sprint of idea generation, word cloud, and sketching.
Digitally illustrate some of the more interesting concepts from the sketching phase.
5. Client meet and delivery
We meet and talk through the designs, brand, market and digital strategy. If we need to rev, we will. In the end we should both be happy.
"I was trying to create a design that represented the group's core value: ' foundational, strong, graceful, simple, and solid."